Employer Branding: What It Is & How to Get Started

Through active efforts to promote the campaign, the nine videos received an average of 13,500 unique employee views. They enlisted participation from leadership to demonstrate top-down support and create video interviews to spotlight chosen leaders’ stories. When asked what prevents them from seeking help, the top three responses were career impact, fear of judgment, and having to take time off work. The campaign also increased the number of meaningful applications and received much positive feedback from both candidates and existing employees. These women were in roles as engineers, platform architects, and data storage teams. Every leader in your company needs...